ENGINEERING

Embedded Firmware Engineering Firm

Pelican Engineering is an embedded firmware engineering firm delivering custom firmware, mixed-signal hardware design, and in-house manufacturing for industrial, energy, and defense-adjacent programs.
Our Lafayette, LA team takes firmware from architecture through implementation, hardware bring-up, and low-to-medium-volume production under one roof with the same engineer reachable at every stage.
0x40021000 RCC_APB2 if(fault_latched) enter_safe_state(); CAN_Transmit(&hcan, TX_HEADER, payload); HAL_IWDG_Refresh(&h); adc_raw = read_ch(3); scale_4_20mA(adc_raw); if(temp > T_MAX_C) derate_output(); 0x40021000 RCC_APB2 if(fault_latched) enter_safe_state(); CAN_Transmit(&hcan, TX_HEADER, payload); HAL_IWDG_Refresh(&h); adc_raw = read_ch(3); scale_4_20mA(adc_raw); if(temp > T_MAX_C) derate_output();
-- RTOS TASK TABLE -- t0 sensor prio 3 t1 comms prio 2 t2 watchdog prio 4 t3 telemetry prio 1 -- FAULT VECTORS -- 0x08 BUS_FAULT 0x0C USAGE_FAULT 0x10 WDT_TIMEOUT -- RTOS TASK TABLE -- t0 sensor prio 3 t1 comms prio 2 t2 watchdog prio 4 t3 telemetry prio 1 -- FAULT VECTORS -- 0x08 BUS_FAULT 0x0C USAGE_FAULT 0x10 WDT_TIMEOUT
INIT
RUN
SAFE
FAULT
Firmware Build
v2.4.1 · RELEASE

TARGET: CORTEX-M4 / FREERTOS

WATCHDOG: 500 ms · ARMED

OTA SLOT: A/B · SIGNED

STATE: RUN

FAULT → SAFE STATE ENTERED

RTOSOTAFail-safe
Hover to inject fault

What Is Embedded Firmware Engineering?

Embedded firmware is the low-level software that runs directly on a microcontroller or system-on-chip, controlling hardware peripherals, sensor inputs, and real-time behavior – distinct from application software that runs on top of an operating system.
It’s the layer that decides how fast a control loop runs, how a sensor reading gets filtered and validated, and how a device talks to the rest of a system over a communications bus. Firmware that’s designed without a close understanding of the underlying hardware tends to work in the lab and fail in the field, which is the case for working with an embedded firmware engineering firm that also builds the hardware.
“Firmware written without a close relationship to the hardware it runs on tends to work on the bench and fail in the field.”

Real-Time Control Logic

Deterministic control loops for sensors, actuators, and time-critical hardware behavior.

Hardware Bring-Up & Drivers

Low-level drivers written against the actual board, not a generic reference design.

Communications & Protocols

Modbus, CAN, serial, and wireless stacks integrated against real field requirements.

The Pelican Advantage

Firmware projects are usually better served by a partner who also designs and builds the hardware, rather than a firmware-only shop working from someone else's schematic.

Ready to talk through your firmware requirements?

A Custom Embedded Firmware Design Partner - Not Just Code On A Spec Sheet

Most firmware projects stall at the same point: a firmware vendor delivers code against a spec sheet, and it doesn’t quite match how the hardware actually behaves once it’s built. Pelican avoids that gap by keeping hardware design, firmware, and manufacturing in the same building – custom embedded firmware design services built against real board behavior, not a datasheet assumption.

One Engineer of Record

The person who writes your firmware is reachable directly - no account manager relaying questions between firmware and hardware teams.

Hardware-Aware Firmware

Control logic is written against the actual electrical characteristics of the board, not a generic reference platform.

Pre-shipment Test Coverage

Every board ships with firmware verified against a dedicated test fixture, not just a bench prototype.

Mixed Signal Electronics Design Firm

As a mixed signal electronics design firm, Pelican designs across all three domains under one roof rather than routing analog work to one vendor and digital work to another.

Analog Front-End Design

Sensor signal conditioning, filtering, and low-noise analog design matched to your instrumentation.

Digital & Embedded Design

Microcontroller selection, digital logic, and firmware architecture designed together.

RF & Signal Integrity

RF layout, antenna matching, and signal integrity for wireless and high-speed digital designs, the core of Pelican's role as an RF and digital design engineering partner on mixed-signal programs.

Power Design

Power architecture engineered for your deployment conditions like battery, solar, generator, or grid-tied.

Custom Embedded Firmware Design Services

Off-the-shelf firmware platforms are built for the average application, not yours. Pelican’s custom embedded firmware design services start with your hardware, your sensors, and your field requirements, rather than adapting a generic framework after the fact.

Custom firmware services include:

Firmware architecture

Real-time or RTOS-based architecture matched to your control requirements and hardware constraints.

Driver and peripheral development

Low-level drivers written directly against your board's sensors, actuators, and communications hardware.

Field-update paths

Firmware designed for over-the-air or field-programmable updates where fielded hardware is hard to access.

Firmware Engineering for Industrial Controllers

Industrial controllers run in environments like factory floors, wellsites, outdoor enclosures that consumer firmware was never built for. Pelican’s firmware engineering for industrial controllers accounts for that from the first design review, not as a hardening pass after the code already works on a bench.

Industrial controller firmware work spans (box):

Control-loop logic for motor drives, sensors, and actuators

Fault detection, diagnostics, and safe-state handling

Communications stack integration (Modbus, CAN, and other industrial protocols)

Need firmware for a hazardous-location controller?

Pelican writes firmware with hazardous-location design constraints in mind from the start.

Firmware Modernization & Legacy Code Support

Not every firmware project starts from a blank sheet. Products running legacy firmware often need it refreshed without redesigning the hardware or changing the field-facing behavior operators already rely on.

Toolchain & Component End-of-Life

A legacy microcontroller or toolchain is discontinued, and the firmware needs to be ported to currently available hardware while preserving existing behavior and interfaces.

Feature & Protocol Upgrades

Existing firmware is functionally sound but needs new sensor support, updated communications protocols, or modernized field-update capability without a full rewrite.

Industries We Serve

Our roots are in oil and gas, and that experience transfers. Pelican brings the same electronic design and manufacturing discipline to other regulated and demanding sectors.

Energy and Oil/Gas

Harsh-environment controllers, downhole sensor integration, and hazardous location (HazLoc) electronics for the Gulf Coast, Permian, and beyond.

Defense

Ruggedized embedded systems, secure telemetry, and reliable PCB assemblies built to withstand shock, vibration, and temperature extremes.

Medical Devices

Precision instrumentation electronics, low-noise analog signal processing, and adherence to lifecycle management and traceability requirements.

Food Safety

Automated monitoring and control electronics for compliance, hygienic environments, and precise thermal management.

Industrial Equipment

Custom motor drives, sensor interfaces, and IoT edge devices supporting legacy and modern industrial protocols such as Modbus and Ethernet/IP.

Discuss Your Industry

Have specific regulatory or environmental requirements? Send your spec sheet and an engineer will review it.

Looking for a firmware and hardware partner?

Why Engineering Teams Choose Pelican

Direct Engineer Access

You reach the engineer writing your firmware, not a project coordinator relaying messages between you and the design team.

Design and Manufacturing Under One Roof

We are not a firmware shop that hands off hardware production. The team that writes the firmware also builds the board, in Lafayette, LA.

Embedded Systems Engineering for Harsh Environments

We design firmware and hardware together for heat, vibration, dust, and remote installations, not a lab bench.

Pre-shipment Test-fixture

Every board is checked against a dedicated test fixture before it leaves the shop, a manufacturing-quality practice that's easy to verify and hard to fake.

Our Process

This is how Pelican, as an embedded firmware engineering firm, approaches every program – from a single prototype to a fleet-wide firmware rollout.

1

REQUIREMENTS 

Hardware constraints, real-time requirements, communications protocols, and deployment environment.

2

DESIGN 

Firmware architecture and hardware design proceed together, with test requirements built in from the first revision.

3

PROTOTYPE AND REVIEW 

Firmware brought up and tested on real hardware against a purpose-built fixture before release.

4

MANUFACTURING 

Low-to-medium-volume production runs in-house, firmware flashed and verified on every unit.

5

FIELD SUPPORT

Same engineering team handles firmware revisions for new features, protocol changes, or field issues.

Company Overview

About Pelican Engineering

Pelican Engineering is a registered professional engineering firm in the state of Louisiana, available for consultation in electronic product development and all aspects of electrical engineering design and manufacturing.

Our History

2015

Launched as Palmer Engineering Firm, building our first electronics program on an embedded prototype for the oil and gas industry from a small shared facility.

2018

Transitioned to an independent 18,000 sq ft facility in Lafayette, LA. Acquired full PCB assembly lines to support mass manufacturing.

2025

Expanded operations into a new 85,000 sq ft building to meet growing production demands and further scale our turnkey capabilities.

Today

Operating three full manufacturing lines, producing over 100,000 circuit boards annually as an industry-leading hardware partner.

Leadership & Engineering Team

Standards & Trust

Quality Certifications & Industry Compliances

We operate to the highest industrial standards, providing you with confidence in our manufacturing reliability, engineering precision, and regulatory adherence.

ISO

ISO 9001

Pelican Engineering proudly holds ISO 9001 certification, underscoring our unwavering dedication to upholding rigorous quality standards. This assures customers of our commitment to consistently delivering products of the highest quality.

By adhering to the stringent guidelines, we ensure that every aspect of our business—from customer interactions to product development—is meticulously managed and continuously improved.

IPC-A-610

Our manufacturing staff holds IPC-A-610 certification, a testament to their expertise in adhering to the highest industry standards for electronic assemblies. It governs the acceptability of quality and workmanship.

This certification is crucial for our clients as it ensures that our manufacturing processes consistently meet or exceed industry benchmarks for reliability, functionality, and safety.

LAPELS

LAPELS

Pelican Engineering proudly holds ISO 9001 certification, underscoring our unwavering dedication to upholding rigorous quality standards. This assures customers of our commitment to consistently delivering products of the highest quality.

This prestigious certification demonstrates their advanced expertise, commitment to professional standards, and adherence to ethical practices, ensuring precision, compliance, and safety in our work.

Engineered for Global Regulatory Compliance

HazLoc / ATEX

Intrinsically safe and explosion-proof designs (Class I, Div 1/2) for hazardous oilfield and industrial atmospheres.

UL / cUL / CSA

Hardware engineered to pass strict North American safety standards for electrical safety and fire hazards.

RoHS & REACH

Environmentally compliant component sourcing and lead-free manufacturing capabilities for global export.

FCC / CE

EMI/EMC tested telemetry and wireless communication design ensuring no interference in the field.

Hazardous Area Classification Selector

Set your area classification, gas group, and temperature class to see the protection concepts and certification routes we would typically scope against.

Frequently Asked Questions

What's the difference between embedded firmware and regular software?
Embedded firmware runs directly on a microcontroller or SoC, controlling hardware in real time, rather than running on top of an operating system the way application software does. It’s closer to the hardware and usually has tighter timing and resource constraints.
Both. As an embedded firmware engineering firm, Pelican designs the board, writes the firmware, and manufactures the hardware in-house, the same team owns all three.
Yes, firmware engineering for industrial controllers deployed in harsh environments is a core part of Pelican’s work, from motor drives to sensor-heavy field equipment.
All three. Pelican operates as a mixed signal electronics design firm and an RF and digital design engineering partner, so analog front-end, RF, digital logic, and firmware are designed together rather than handed off between separate vendors.
In most cases, yes. Toolchain and component end-of-life work is typically scoped to preserve existing behavior and interfaces while porting to currently available hardware.
Yes, firmware development for hazardous location electronics is written with those design constraints in mind from the start, not added as a late-stage pass. See the Engineered for Global Regulatory Compliance section above for specifics.
Pelican is a Lafayette, LA-based embedded firmware engineering firm, with in-house design and manufacturing under one roof.

Contact an Engineer

Send us your zone or division classification, gas group, temperature class, and target markets. An engineer—not a salesperson—will follow up.

    See what Pelican can do for your business.

    Leadership & Engineering Team